Alloy wheel refurbishment is a specialist process designed to bring worn, kerbed or faded wheels back to near-factory appearance and performance — without the cost of replacement. Whether you want to refresh scuffed wheels, change colour, or restore a diamond-cut finish, our experts have the equipment and skill to deliver stunning results.
How Alloy Wheel Refurbishment Works
Every wheel is unique, but most professional refurb processes include the following stages:
1. Initial Inspection & Assessment
Before work begins, each wheel undergoes a thorough inspection. We check for:
- Kerb rash, scratches and corrosion
- Structural damage such as bends, cracks or buckles
- TPMS sensors, valves and weights
If any damage could affect safety, we’ll advise you on the best approach before refurbishment starts.
2. Tyre, Valve & Weight Removal
To refurbish properly, tyres are removed from the wheel. Valves, centre caps and balancing weights are carefully taken off and stored. This step ensures the whole surface can be accessed and treated.
3. Chemical Stripping & Cleaning
The existing paint and lacquer are chemically removed using industry-standard stripping solutions. This reveals the bare alloy and ensures a clean base for repairs and new coatings.
4. Surface Preparation & Repair
Once clean, the wheels are prepared:
- Media blasting or vapour blasting to remove corrosion and old coatings
- Welding or filling for cracks and gouges
- Buckling and straightening where required
This step brings the wheel back to a smooth, defect-free surface.
5. Priming
A specially formulated primer is applied to:
- Improve paint adhesion
- Increase durability
- Provide a consistent base for the final finish
High-quality powder primers are standard for most professional refinishes.
6. Coating Options
Customers typically choose one of the following finishes:
Powder Coating
An electrostatic powder is applied and baked in an oven to create a durable, weather-resistant finish. Powder coating is ideal for colour changes or classic finishes and is more robust than regular spray paint.
Diamond Cut Finish
For wheels originally fitted with a diamond cut look, the face is machined on a CNC lathe to a high-shine, factory-style finish. A clear powder topcoat is then applied for protection.
7. Lacquering (Protective Top Coat)
A protective lacquer layer seals the paint or diamond cut surface. This glaze adds:
- UV protection
- Resistance against brake dust and road grit
- Gloss or matte finish options
Lacquer is especially important on diamond-cut wheels, which are more susceptible to corrosion without it.
8. Reassembly: Tyres, Balancing & Fitment
Once coatings are complete:
- Tyres and valves are refitted
- Wheels are checked and balanced
- Wheels are refitted to the vehicle with correct torque settings
Proper balancing ensures smooth driving and reduces tyre wear.
Benefits of Alloy Wheel Refurbishment
✔ Cost-effective alternative to replacement
✔ Restores aesthetics and resale value
✔ Custom colours & effects available
✔ Protection against future corrosion
✔ Improves overall vehicle appearance
Many customers also take the opportunity to update wheel colour or finish to match their personal style.
Common Refurbishment Options Explained
Powder Coating
A long-lasting, chip-resistant finish suitable for:
- Colour changes (e.g. gloss black, satin bronze, anthracite)
- Wheels with moderate wear
- Full wheel resurfacing
Diamond Cutting
A precision finish with a machining process that produces:
- Mirror-like shine
- Fine lines around the wheel face
- A premium factory look
Smart/Spot Repairs
Smaller cosmetic fixes for minor scuffs or scratches without full refurbishment. Ideal if most of the wheel is in good condition.
